The Decision Matrix: Bridging AI and Decision Making
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Think Centrally, Execute Locally
GenAI strategy that scales
Aug 4
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Think Centrally, Execute Locally
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July 2025
Metrics decomposition using synthetic funnels
Decomposing freight revenue for a logistics company
Jul 28
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Metrics decomposition using synthetic funnels
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Patterns of adoption of GenAI
Or how to navigate uncertain times and not lose your mind
Jul 22
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Patterns of adoption of GenAI
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Data-drivenness in the age of GenAI
Or how robots won't take over this part of the data science workflow, at least for now.
Jul 16
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Daniel Vaughan
2
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The Decision Matrix: Bridging AI and Decision Making
Data-drivenness in the age of GenAI
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June 2025
Metrics, decompositions, and decision-making
As I’ve expressed elsewhere, metrics design (and metrics decompositions) are an important part of the data scientist (DS) toolkit. But the leap from one…
Jun 13
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Metrics, decompositions, and decision-making
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October 2024
Machine Learning and Decision-Making: the case for Customer Acquisition Cost Optimization
TL;DR The customer acquisition cost (CAC) is a key metric used by Marketing teams to quantify the effort in acquiring an average customer in a campaign.
Oct 15, 2024
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Daniel Vaughan
1
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The Decision Matrix: Bridging AI and Decision Making
Machine Learning and Decision-Making: the case for Customer Acquisition Cost Optimization
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To Segment or Not: that's the question
"No" is (almost) always the answer
Oct 1, 2024
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
To Segment or Not: that's the question
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September 2024
The Analytics of Marathon Running
TL;DR In this post I analyze running data, with the objective of finding optimal training plans for running a marathon.
Sep 17, 2024
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
The Analytics of Marathon Running
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June 2024
Levers as features in ML models
Doing optimal decision-making by simulating alternative scenarios with ML
Jun 1, 2024
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Levers as features in ML models
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February 2024
Word Embeddings Applications: Part 2
TL;DR Word embeddings lie at the heart of many generative AI (GenAI) applications. In Part 1 of this series, I showed how to construct word embeddings…
Feb 19, 2024
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Word Embeddings Applications: Part 2
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Word Embeddings in Large Language Models: Part 1
Methods to construct word embeddings
Feb 13, 2024
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Word Embeddings in Large Language Models: Part 1
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Understanding Emergent Capabilities in LLMs
TL;DR In this post, I discuss the problem of “emergent” capabilities in large language models (LLMs).
Feb 2, 2024
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Daniel Vaughan
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The Decision Matrix: Bridging AI and Decision Making
Understanding Emergent Capabilities in LLMs
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